Simplify and Elevate Insight
Discovery and Activation

Our Capabilities

Insights Strategy - Elevating the Impact of Insights within your Organization

Stakeholder Engagement

Engage key decision-makers and influencers throughout the marketing strategy process to ensure knowledge is shared and needs are aligned

Problem Clarification

Clarify the business goals, the marketing challenges, the strategic and tactical decisions to be made and the information needed to choose between actions

Research Design and Refinement

Ensure you are using the right methodology and asking right target the right questions. Bring in the most effective analytics techniques.

Insights Discovery - Simplifying and Clarifying Insight Revelation

Knowledge Consolidation

Review existing information and research to compile, summarize, extract and communicate new learnings

Research Management

Assemble the resources needed, design research tools, assemble the best team for the job, conduct / oversee the research process to ensure cost- and time-effective execution

Analysis and Recommendation

Employ the analytic techniques that will extract precise, relevant and actionable insights and illuminate pathways to success

Insights Activation - Boosting the Integration of Learning into Marketing Strategy

Tailored Discovery Programs

Customized communications to share out learning, ensure common understanding and buy-in and integration into corporate decision-making

'Next Steps' Workshopping

Facilitated cross-functional working sessions to apply learnings to up-coming decisions and ensure all players are on the same page

Professional Development - Building expertise and credibility

Customized Training Programs

Webinars, courses and full training programs for insights professionals, built on the structure of our textbook “Practical Marketing Research: A Guidebook to Marketing Insights” and customized to your organization’s specific needs

Conference Presentations

Topical presentations on current insights and analytics design, facilitated panel discussions, master of ceremonies duties

Coaching and Mentorship